![]() Adding a live stream to the experience makes it even more useful as customers can get more details about a product before they decide to buy. Customer accessibility: The rise in online retail has already made shopping more accessible for consumers.Brand awareness: Live shopping streams are one more type of content you can add to your overall content marketing strategy - another avenue for getting your name out there.More social media engagement: When you broadcast a live shopping stream on social media networks in addition to shopping platforms, you create more chances for viewer engagement and boost your social presence.Interactive content: With live comments, questions, polls, and other features available on live broadcasts, shopping streams can make viewers feel more engaged and connected to the brand and the products.Fewer returns: Returns of products bought on live shopping streams can be up to 40% lower than traditional e-commerce channels.There are several other benefits to creating shoppable live videos, including: If you own an e-commerce business right now, live streaming your products or partnering with influencers to stream your products for you could be the best way to stand out. E-commerce is lucrative but it’s crowded. The retail e-commerce industry grows every year, with sales reaching approximately $5.2 trillion worldwide in 2021. ![]() With a multistreaming service like Restream, you can broadcast your live videos on social media and on a live shopping platform to maximize your reach and deliver branded content to your social media followers. Stream to your e-commerce website where you sell your products.Stream on platforms dedicated to live shopping like Amazon Live or TalkShopLive.To maximize sales on your broadcast, you should consider the following options: Facebook had a live shopping feature until it decided to shut it down in October 2022. Social networks with live video features like YouTube and Instagram have started adding shopping capabilities, but not all major live streaming platforms have product purchasing widgets. If they see something they want to purchase, they can click on the product and order it right then and there. Live stream shopping is similar to regular live streaming, but with added features to allow viewers to buy the products they see on the stream. ![]() Live stream shopping combines the best qualities of in-person and online shopping - personalized attention and convenient purchasing. They’re also accessible viewers can access them from wherever they can get an internet connection, on just about any device. Because live video platforms have built-in features like live chats and polls, these streams are much more interactive. Live stream shopping is more convenient than TV home shopping networks, however. Today, live shopping takes place online more so than on TV, on platforms like Amazon Live, YouTube Live, TalkShopLive, Taobao and many others. You know those home shopping channels on TV? Those shows feature a presenter who showcases or demonstrates products so viewers can call in to order them. Live shopping is the browsing, buying and selling of products via real-time video broadcast. ![]()
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